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Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV

Sony BRAVIA XBR7-Series LCD HDTVs leverage our HD expertise to deliver Full HD 1080p resolution and stunning picture performance. A BRAVIA Engine EX fully digital video processor helps reduce noise, sharpen image detail, and improve color accuracy, while Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. An Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while preserving shadow detail, and Live Color Creation technology works in concert with a special WCG-CCFL backlight to further refine colors and deliver a more realistic picture. In addition, DMeX functionality3 lets you expand your HDTV’s capabilities when you attach optional BRAVIA Link modules (sold separately).
Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV

Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV Features

  1. Advanced Contrast Enhancer circuit (ACE)
  2. BRAVIA Engine EX fully digital video processor
  3. Motionflow 120Hz technology delivers natural motion )
  4. 16:9 Full HD 1080p Resolution Panel (1920x1080)
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$1,299.00 Buy from Amazon

User Reviews about Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV

I bought the unit direct from SONYSTYLE for $2200.00 in Jan 2009. It had an 18 month warranty and I bought a 4-year extended warranty ($200)from SONY. Good thing to. The main digital circuit board and LDC panal failed at 17 months 20 days, just before warranty expired. SONY has been very responsive for service and is replacing the entire unit with a KDL40XBR9(refurbished) unit under warranty. SONY no longer offers the KDL40XBR7 set except as a refurbished unit for $1350. I'm otherwise very pleased with the set except for the major component failure at 18 months. The Amazon price is a good deal, but try to get an extended warranty from a reputable source. The replacement unit (KDL40XBR9) is a better unit with faster refresh rate (240Hz vs. 120Hz for the XBR7).

The replacement KDL40XBR9(refurbished) unit has performed excellantly. Very pleased with it to date. -- Great TV but early LCD Failure
I researched the LCD TV arena extensively and Sony kept coming up
as the "Top Dog". I found the Sony KDL-46XBR9 on sale from Crutchfield for
$999.00 delivered and jumped on it.
The set-up was as quick as 1-2-3. The picture? Wow!!! I was blown away.
Sound quality could be better but overall this TV can't be beat for the price. -- Stunning!!
The tv gets compliments from everyone that comes over. Killer picture quality! Can't go wrong with a Bravia! I'm not being a sony fan-boy but with all the research I've done, many experts point right back to the Bravia. -- Kick ass TV, even now!
This TV was over $2600 when new, 900 bucks is a steal! I always tend to buy the best TVs you can get about 10 months after they come out and you can really save. This one is no dissappointment. -- Great Picture!